Farmers, InsWeb Form Partnership for Farmers Fast Quote and AgentInsider Integration

Los Angeles-based Farmers Group, Inc. has partnered with InsWeb Corporation (Sacramento) to allow leads purchased by Farmers agents through InsWeb's AgentInsider Lead Program to be automatically populated to the Farmers Fast Quote system.

Farmers Fast Quote is an interactive Web-based insurance quoting tool that enables the insurer's agents to rapidly build a customer profile and provide quotes for auto, homeowners and term life insurance.

Farmers has purchased insurance leads from InsWeb's AgentInsider Lead Program at the corporate level and redistributed the leads to its agents throughout the country. This process will be replaced with a system that allows Farmers agents to purchase leads directly from InsWeb's lead program and have those leads integrated into the Fast Quote system.

Peggy Bresnick Kendler has been a writer for 30 years. She has worked as an editor, publicist and school district technology coordinator. During the past decade, Bresnick Kendler has worked for UBM TechWeb on special financialservices technology-centered ... View Full Bio