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BEARINGPOINT
MCLEAN, VA. - BearingPoint has inaugurated a customer experience management (CEM) recovery program designed to help financial services companies identify ways to create the optimal customer experience and realize the full potential of their CRM tools and systems. The BearingPoint CEM solution shows financial services companies how to implement three steps to winning back customers: Companies must first identify the customer's desired experience; second, they must design the systems architecture for future customer experiences; and third, they must optimize the process by identifying activities that enhance the customer experience and value and eliminating those that detract from them.
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