Independence Blue Cross Selects Medicare Analytics Provider

Philadelphia-based Independence Blue Cross has contracted Bowie, Md.-based MedAssurant to apply analytics from its Prospective Advantage platform to its Medicare Advantage members.

Prospective Advantage uses health care data analytics and "encounter facilitation" between policyholders and doctors to identify and close gaps in quality, care, assessment and documentation, according to a statement from the companies.

"We are able to bring a new level of insight and efficiency to the achievement of quality outcomes and data accuracy," asserts Troy Dinkel, M.D., Chief Product Officer of MedAssurant, in a statement. "We are pleased to partner with Independence Blue Cross as part of its member-centric quality improvement initiative."

Independence Blue Cross has made several moves to shore up its data collection, communication and analytics capabilities. It joined two other Blue plans and a health IT provider to acquire NaviNet, a platform that facilitates patient-provider-payer communication, yesterday.

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio