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Kelly Sheridan
Kelly Sheridan
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Insurance & Technology Top 10 Stories of 2013

The most popular stories on insurancetech.com reveal an industry focused on using next-generation technologies to improve customer interaction, claims response, fraud detection and more.
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Insurance's sleepy reputation was all but wiped out in 2013 as companies launched innovative initiatives using next-generation technologies and observers commented on the industry's potential for technology leadership in the coming years. The most popular stories we ran this year reflected this reality.


10. 6 Characteristics of an Insurance Digital Enterprise

Author: Anthony O' Donnell
Posted: February 22, 2013

Summary: Modern insurance businesses had recently shifted from systems of record to systems of engagement, a strategy that places more focus on effectiveness than efficiency. With these models, customer experience is multi-channel and based on collaboration. Big data, mobility, and cloud are all big drivers in systems of engagement.

[ Read the full story. ]

Kelly Sheridan is an associate editor for Insurance & Technology. Prior to joining InformationWeek Financial Services, she was a staff writer for InformationWeek and InformationWeek Education. Kelly has also written for trade publication Promo Marketing and a number of ... View Full Bio

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Kelly22
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Kelly22,
User Rank: Author
1/3/2014 | 9:47:33 PM
re: Insurance & Technology Top 10 Stories of 2013
In putting this together, I really enjoyed reading that story. You gave some great tips on how insurers can help their content go viral, which remains helpful to businesses with the growing popularity of social media.
Nathan Golia
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Nathan Golia,
User Rank: Apprentice
1/3/2014 | 8:56:19 PM
re: Insurance & Technology Top 10 Stories of 2013
My favorite story of the year to write was the State Farm/Oreo piece. The way different brands immediately jumped on the only true piece of appointment TV in 21st century America was such an interesting cultural phenomenon. There's nothing preventing insurers from being just as savvy as any other brand.
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