Insurers Play Around on Facebook: 5 Examples

Facebook has been a fertile gamification platform for insurers over the past few years. Here are some of their efforts.
December 12, 2013

1. NRMA: Opening Doors


It's said that insurance is sold, not bought, so insurance companies have worked hard to get people to engage with their brands and products. Social networks have been fertile ground for those efforts, and despite the ebb and flow of their popularity, Facebook games have emerged as a way to get customers to notice insurance brands.

The most recent effort comes from Australia's NRMA Insurance, whose "Open-the-Door" game was released this week. The game is playable on the web, as well as mobile and tablet version s of Facebook; its message, somewhat counter-intuitively, is that NRMA coverage still pays, even if you forget to lock your door. For more information: check out our article from this week.

Insurance & Technology encourages readers to engage in spirited, healthy debate, including taking us to task. However, Insurance & Technology moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. Insurance & Technology further reserves the right to disable the profile of any commenter participating in said activities.

 
Disqus Tips To upload an avatar photo, first complete your Disqus profile. | Please read our commenting policy.
 
< Previous 1 2 3 4 5 6 Next > 

< Previous 1 2 3 4 5 6 Next >