Insurers Play Around on Facebook: 5 Examples

Facebook has been a fertile gamification platform for insurers over the past few years. Here are some of their efforts.
December 12, 2013

1. NRMA: Opening Doors

It's said that insurance is sold, not bought, so insurance companies have worked hard to get people to engage with their brands and products. Social networks have been fertile ground for those efforts, and despite the ebb and flow of their popularity, Facebook games have emerged as a way to get customers to notice insurance brands.

The most recent effort comes from Australia's NRMA Insurance, whose "Open-the-Door" game was released this week. The game is playable on the web, as well as mobile and tablet version s of Facebook; its message, somewhat counter-intuitively, is that NRMA coverage still pays, even if you forget to lock your door. For more information: check out our article from this week.

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