Letter to the Editor

To the Editor:

Just a note to tell you that I found your article "Market Pressure Increases for Online Ventures" (June 2001, p. 9) most interesting.

In my own experience, it became clear that the costs of continuing to pay information technology builders for their work far exceeded the benefits (real or perceived) on the part of the users. I hope that you plan to follow developments in the online marketplace—since I am sure we are in for some major changes—and it should be very interesting to see who emerges as tomorrow's leaders.

Sincerely,

Philip A. Eifert, CPCU
CyberCover, LLC
Goldens Bridge, NY
[email protected]