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Lincoln Financial Distribution Names AXA Vet Marketing Head

Kathy Kavanaugh joins the organization as VP of strategic solutions and partner marketing.

Radnor, Pa.-based Lincoln Financial Group Distribution, the wholesale and retail distribution subsidiary of Lincoln Financial Group, has named Kathy Kavanaugh VP of Strategic Solutions and Partner Marketing.

Kavanaugh last served as VP of marketing at AXA Equitable (New York), and has also worked at The Hartford. Her mandate is to enhance the end-to-end producer/wholesaler experience, create thematic campaigns and messaging that broaden the sales context for the company's solutions, and integrate customized campaigns and activities into partner firm initiatives. She will report to CMO Richard Aneser and also focus on ways to capitalize on social, mobile and digital opportunities.

"Kathy has extensive experience as a marketer in the financial services space and is highly-regarded throughout the industry for her ability to drive results," Aneser said in a statement. "I am confident she will help move our business forward through initiatives that enhance the experience, advice and solutions that wholesalers and advisors provide to their clients."

[Lincoln Financial Distributors' Rob Pal writes about the iPad opportunity in his company]

"Lincoln has a unique presence in the marketplace, and I am delighted to join the company and help drive marketing efforts to further build on its solid reputation," Kavanaugh added in a statement. "I am looking forward to working together with the Lincoln team to continue strengthening its market presence and create an industry-leading advisor experience."

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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