Northbrook, Ill.-based Allstate has named Sanjay Gupta EVP and CMO.
Reporting to chairman, president and CEO Thomas Wilson, Gupta will be responsible for Allstate's marketing and consumer-focused initiatives to implement the strategy of offering unique products to different customer segments.
"Sanjay's strategic and operating skills will further accelerate the implementation of our strategy to serve the four distinct customer segments in our marketplace," Wilson said in a statement. "His successful experience in branded consumer financial services, data analytics and electronic commerce will support increased customer loyalty, innovative product offerings and profitable growth in all of our businesses."
[Read 3 keys to Allstate's innovation from EVP of tech and operations Suren Gupta.]
Gupta last served as CMO of Ally Financial, where he led global rebranding and presided over growth of the consumer deposit business. He also spent seven years at Bank of America, last serving as SVP, Global Consumer and Small Business Marketing.
"I am excited to join Allstate's talented management team and look forward to leading the marketing programs for one of the strongest brands," Gupta said in a statement. "Allstate has a proven track record of introducing award-winning advertising and marketing campaigns, and I plan to continue to leverage those successes."