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Chief Customer Officer Joins Prudential Team

The new role was created to enhance the customer experience across Prudential's US businesses.

Prudential Financial has announced the appointment of Naveen Agarwal to the position of VP and chief customer officer. In this newly created role, Agarwal will be responsible for improving Prudential’s customer experience strategy across its US businesses. 

When he joins Prudential in December, Agarwal will begin to lead the development of a broad customer experience strategy designed to provide consistently meaningful engagement. His responsibilities will also include developing and launching the digital strategy across US businesses. Agarwal will report to Stephen Pelletier, Prudential’s EVP and COO.  

“Naveen’s deep experience in sales, marketing and technology will be invaluable as we work toward creating a transformational customer-focused engagement model at Prudential,” said Pelletier in a statement. “His addition reflects our commitment to delivering exceptional customer experiences.”

Agarwal comes to Prudential from Pricelock, an online provider of fuel price protection for businesses, where was CEO. He previously served as president of E*TRADE Capital Management, where he oversaw the growth of its customer base.

[New MetLife tool improves customer service.]

Kelly Sheridan is Associate Editor at Dark Reading. She started her career in business tech journalism at Insurance & Technology and most recently reported for InformationWeek, where she covered Microsoft and business IT. Sheridan earned her BA at Villanova University. View Full Bio

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User Rank: Author
11/26/2014 | 12:47:10 PM
Good move
As customer service becomes a top priority for insurers, it'll help to have a go-to exec in charge of managing that strategy. Prudential will certainly benefit from having an experienced professional responsible for expanding and developing its customer engagement and digital strategy.
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