In mid-2011, newly minted Cigna CIO Mark Boxer told Insurance & Technology that the Bloomfield, Conn.-based health insurer was taking a deliberate approach to mobile development. This meant it was "identifying what makes most sense rather than just putting everything on the mobile channel" and "look[ing] carefully at different tools and solutions to make sure that they're relevant," Boxer said.
Today, the fruits of that deliberation have been realized, with the insurer releasing its first two native mobile apps for iOS and Android devices. The company previously had a mobile-optimized web site for policy servicing, but now also offers the myCigna Mobile App so policyholders can find doctors, access ID cards, view account balances, check on claims and compare drug prices.
"We are literally putting the power in the hands of our customers to improve their health, manage their costs, and get the most from their health plan benefits," said Tom Richards, Cigna president for individual and family plans and online experience, in a statement.
Cigna plans upgrades to the app throughout 2013, including "accurate pricing and quality, information on doctors and hospitals for more than 200 medical procedures according to the real-time status of the customer's health plan and available health account funds," the statement continues.
In addition to policy servicing, Cigna has created an app around its GO YOU brand positioning. The GO YOU app allows users to "create and send personalized, encouraging video messages to friends and family" according to Cigna's release.