January 15, 2010

Our favorite insurance technology-related blog posts from around the Web (January 10-16, 2010):Innovation in Sports Marketing

Celent's Craig Weber shares his observations after watching a sporting event sponsored by Progressive, which increased brand awareness while avoiding the lame product placement spots by the event's other sponsor companies. ---

Push for EHRs Raises New Concerns About Health Care Fraud

The Javelin Strategy & Research blog points readers towards an iHealth Beat article on the security and fraud implications of increased EHR use. ---

New Media and Post-Disaster Communications

"After the powerful earthquake that hit Haiti late Tuesday, what's striking is that mobile communications and social networks are playing an immediate and important role in the disaster recovery efforts," the Insurance Information Institute's Claire Wilkinson writes.