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Securian Builds Team for Digital, Acquisition Strategy

Two new hires will lead the development of projects to boost digital and strategic planning initiatives.

Securian Financial Group has announced the appointment of a second VP of Enterprise Digital Strategy and a director of Enterprise Strategy and Business Development. The two new hires will work to broaden Securian’s digital and acquisition strategies.

Michael Webster joins the company from Ameriprise Financial, where he led the development of emerging digital channels in interactive marketing. As second VP of Enterprise Digital Strategy, he will develop and implement initiatives to maximize Securian’s use of digital platforms. His work will involve leveraging mobile, social media, and customer intelligence tools to improve customer engagement and market development.  

[Achieving True IoT Integration With Insurance]

As director of Enterprise Strategy and Business Development, Patrick Boyd will spearhead Securian’s strategic planning and acquisition projects. He most recently worked at United Health Group, where he collaborated on projects related to the Affordable Care Act. He also focused on strategic planning and acquisition during his time at RBC Wealth Management.

“At Securian, growing our businesses through acquisition and a customer-centric digital experience are top priorities,” said Siddharth Gandhi, VP and head of Enterprise Strategic Business Development at Securian, in the news release. “Michael and Patrick are charged with maintaining the company’s focus on these two strategic priorities and keeping us on the path to growth.” Both appointees will report to Gandhi. 

Kelly Sheridan is Associate Editor at Dark Reading. She started her career in business tech journalism at Insurance & Technology and most recently reported for InformationWeek, where she covered Microsoft and business IT. Sheridan earned her BA at Villanova University. View Full Bio

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Kelly22
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Kelly22,
User Rank: Author
10/14/2014 | 3:05:41 PM
Re: Beyond the rhetoric
I agree, hopefully all these appointments will result in real progress for digital strategy. Assigning execs to focus on digital projects is a major step forward, but now it's time for the new hires to demonstrate their effectiveness. 
KBurger
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KBurger,
User Rank: Author
10/14/2014 | 12:58:44 PM
Beyond the rhetoric
It's interesting to see the growing number of companies in this industry investing in "digital customer experience" -- hopefully this shows the focus on digital isn't just about "buzz" and trendiness. To be effective these digital efforts need to be integrated with all other channels of interaction (agent, call center, etc.). Just like in media!
KBurger
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KBurger,
User Rank: Author
10/14/2014 | 12:58:42 PM
Beyond the rhetoric
It's interesting to see the growing number of companies in this industry investing in "digital customer experience" -- hopefully this shows the focus on digital isn't just about "buzz" and trendiness. To be effective these digital efforts need to be integrated with all other channels of interaction (agent, call center, etc.). Just like in media!
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