Seen & Heard at I&T’s 2012 Executive Summit
CUNA Mutual "is just like Victoria's Secret," according to the company’s CIO, Rick Roy, a 2006 Elite 8 honoree. Roy told Executive Summit attendees his company learned this after hiring a direct-to-consumer business leader who had worked at the lingerie brand. "We don't win on price or product, we do win on delivering a great direct-to-consumer brand experience," Roy noted. "We win on data insight as to who and how we are offering our products to that market."