Bill Butler has been appointed president of iPipeline (Exton, Penn.), provider of sales distribution software to the insurance and financial services markets as an on-demand service.

Butler came to iPipeline from Orchestria, where his responsibilities included helping the firm quadruple revenue over the past two years. Prior to his tenure at Orchestria, Bill was an executive with Visible Path, where we worked with Ray Lane, prior President of Oracle, to pioneer the development and application of social networks for corporations.