WellPoint, which named a new CIO last month, has named Martin Silverstein, M.D., chief strategy officer, effective April 28th.
Dr. Silverstein will oversee WellPoint's enterprise marketing, corporate development and strategy functions, and will be responsible for short and long-term strategic planning, according to the company.
"Marty brings broad health care sector expertise to the role, and is respected throughout the industry for advancing innovative business solutions at the intersection of managed care, care delivery, pharmacy, and health care reform," said Joseph R. Swedish, WellPoint CEO, in a statement. "His leadership and experience will be critical as we refine and advance our strategies to further our position as a valued health partner and leading health benefits company."
Dr. Silverstein last was a senior partner and managing director for The Boston Consulting Group (BCG) He established the company's U.S. Payers and Providers sector and led its Global Health Care Practice. Before that, he was a physician in private and corporate practice and worked as a senior scientist and project manager at the Health Data Institute.