Comments
Mobile Health App Offers Discounts for Workouts
Newest First  |  Oldest First  |  Threaded View
Kelly22
50%
50%
Kelly22,
User Rank: Author
12/1/2014 | 12:24:58 PM
Re: Better health, lower costs
Thanks, Becca, I'd also like to give this a try! You make a good point; this might work for plenty of people in the short term but lose its effectiveness over time - kind of like the New Year's resolutions we'll all be making in a few weeks (ha). That said, the financial incentive is a powerful factor and could push people to exercise for longer than they normally would.
Becca L
50%
50%
Becca L,
User Rank: Author
11/30/2014 | 11:11:08 PM
Re: Better health, lower costs
Great articly, Kelly. Will be interested to see how businesses react, also the employees. The incentives are strong, but will it really impact behavior on a day-to-day basis? Even wristbands that buzz when you've been idel too long lose their power to motivate after a few days/weeks. That being said, it sounds like a really well thought out program, I know I'd be interested in trying it out!
Kelly22
50%
50%
Kelly22,
User Rank: Author
11/26/2014 | 12:24:35 PM
Better health, lower costs
We've heard a lot about customers receiving lower auto insurance prices for safer driving behavior, so it's interesting to see the same idea applied to health insurance. I think the financial incentive is a great idea for inspiring people to exercise. It'll be interesting to see how businesses react to this service.


Register for Insurance & Technology Newsletters
White Papers
Current Issue
Insurance & Technology Digital Issue
Innovation? Check. Core modernization? Check. Security? Check. Today's insurance IT challenges don't stump this year's Elite 8.
Slideshows
Video