Re: Analytics driving retention
Excellent insights, thank you. In addition to OMIG proving the theory that analytics can work to improve pricing strategies and, hence, profitability, I was also struck by their emphasis on the maturity of the analytics tools. Not long ago, only large or bleeding-edge organizations attempted this type of analytics initiative. According to OMIG, a much broader range of insurers could now take this path. This creates significant implications for leaders vs stragglers.