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IBM, Apple Partnership Could Yield Trove of Insurance Apps
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Kelly22
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Kelly22,
User Rank: Author
12/29/2014 | 2:28:31 PM
Mobile potential
"We're selling intangible products to customers that don't trust us." - good point on the challenge that mobile presents to insurers. As Mark says, apps can only give customers so much reassurance, but adding an agent in the process can help them be safer and more engaged. Looking forward to seeing what the IBM/Apple partnership brings in 2015.


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