3 Basics For Managing Social Business Data
Social data management gets messier as more departments get involved. Clean up your management approach with this advice.
"The goal of social data intelligence is not simply to justify the existence of social business initiatives, but to recognize at a strategic level that signals from the outside world -- as seemingly chaotic as they may be -- now constitute critical input into organizational decision making," wrote report author Susan Etlinger.
Businesses are struggling in three areas when it comes to making sense of social data. The first is managing the many players in a business that social tools attract. According to the report, social tools are no longer just for marketing and corporate communications employees -- there can be up to 13 departments involved in social media. Read full story on InformationWeek
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