The volume, velocity and variety of big data are growing exponentially, but which of these three factors presents the biggest challenge for organizations? The winner is variety, meaning data that comes from a wide range of different sources, according to Coveo, a Quebec City, Canada-based company that sells advanced search technology to enterprises. "Companies understand there's a lot of data out there, and it could potentially create value for them, but they don't really know where to start," said Diane Berry, Coveo senior VP of marketing and communications, in a phone interview with InformationWeek.

Berry and Coveo's engineers offer the following six ways to manage this motley mix of data, which often comes from sources outside an organization, including social networks and online communities. Read full story on InformationWeek

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