Accenture's 7 Tech Trends Driving Digital Business
From customer relationships to cloud, and why mobile isn't one of them.
The latest comes from Accenture, whose just-published 2013 Technology Vision sports the theme "Every business is a digital business." I talked with Accenture CTO Paul Daugherty about the seven tech trends the consulting firm sees making digital business an executive priority. Here's his list, plus some of my thoughts and examples:
1. Relationships At Scale. Mobile apps, loyalty programs, social networks and e-commerce help companies connect with customers, but are you just milking them for data so you can throw more ads at them? "A lot of companies have thought about their customer as the cookie," Daugherty says. Or companies have looked at "digital" only as a way to cut costs, through online self-service, for instance. Read full story on InformationWeek
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