When I bought my super-hip minivan a few years ago, I thought the color was unusual. Now I see the color everywhere almost every time I drive. I'm starting to feel the same way about digital business, having immersed myself in the subject to write our March 18 story "Goodbye IT, Hello Digital Business." I'm seeing digital business trends everywhere.

The latest comes from Accenture, whose just-published 2013 Technology Vision sports the theme "Every business is a digital business." I talked with Accenture CTO Paul Daugherty about the seven tech trends the consulting firm sees making digital business an executive priority. Here's his list, plus some of my thoughts and examples:

1. Relationships At Scale. Mobile apps, loyalty programs, social networks and e-commerce help companies connect with customers, but are you just milking them for data so you can throw more ads at them? "A lot of companies have thought about their customer as the cookie," Daugherty says. Or companies have looked at "digital" only as a way to cut costs, through online self-service, for instance. Read full story on InformationWeek


Post a comment to the original version of this story on InformationWeek