Just when you thought you had mastered all the data-riffic buzzwords out there, another rears its trendy head. Never mind big data, we're talking about "datafication," the notion that organizations today are dependent upon their data to operate properly -- and perhaps even to function at all.

Wait, isn't that what big data is supposedly all about? Not really, says Andrew Waitman, CEO of Pythian, a data infrastructure management and consulting firm. Read full story on InformationWeek

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