I'm a sucker for blockbuster movies, and one of my all-time favorites is Fight Club starring Brad Pitt and Edward Norton. For those of you unfamiliar with this gritty film, it's the story of an insomniac office worker who meets a soap salesman and together they form an underground fight club. The fight club is a brutal affair, but founded on a set of spoken and indisputable rules.

This got me thinking about the importance of rules and the struggle IT professionals have every day trying to explain to their business counterparts the value of new disruptive technologies -- and how like in the Fight Club, the winners will be those that stick to the rules.

Rule #1: You do not talk about disruptive technologies.

Mention DevOps, cloud or even mobility and watch the eyes of your business colleagues glaze over. We've all made this mistake many times before, throwing acronyms like ITIL, COBIT, SOA, MDM and APIs (to name but a few) at our business peers without translating them into clear and unambiguous business terms. It can be done with a little careful thought. For example, a CIO acquaintance of mine is building a business case for what amounts to a DevOps project by calling it something completely different -- a business acceleration initiative. Furthermore, the success of this initiative is being measured on how it drives new business. Read full story on InformationWeek

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