In an effort to get the word out to individuals and small businesses that will be eligible to buy health insurance through the new state health insurance exchanges starting in October, the Department of Health and Human Services (HHS) has launched a health reform outreach campaign that includes a 24-hour call center with a toll-free number and a revamped Healthcare.gov website.

Between October and March, HHS hopes to enroll 7 million people in the health plans that will compete for business in the state insurance exchanges. By 2022, the number of enrollees is expected to swell to 24 million, according to the Congressional Budget Office.

If the insurance exchanges meet the projection for this year, noted Kaiser Health News, it would be the biggest open enrollment season in the history of health insurance. But to get there, HHS and its partners will have to overcome widespread ignorance among the uninsured about the state insurance exchanges. Read full story on InformationWeek


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