How To Bridge Big Data's Information Gap
Companies must fight the growing gap between people who gather big data and those who can put it to practical use.
October 12, 2012
There is a growing information gap in U.S. businesses, but surprisingly it's not between those using sophisticated analytics and those that do not. The gap is between those who gather and analyze customer behavior or business process data and those who can put the analysts' findings to practical use, according to a survey conducted in September by the MIT Sloan Management Review , house publication for MIT's Sloan School of Management. The online survey of respondents with senior-level management titles shows two-thirds or more are big fans of big data and analytics, but don't quite know what to do with it. -- 67% of survey respondents say analytics provide a competitive advantage. -- more than half responding to Sloan's survey say analytics can improve a company's organizational capabilities. -- 65% said their organizations... Read full story on InformationWeek
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