If you're familiar with Gartner's 3V definition of big data -- high volume, high velocity and high variety -- you're probably aware that managing massive data sets doesn't necessarily require a Hadoop-style solution.

If not, you've got some studying to do.

According to Jim Gallo, national director of business analytics for ICC, an IT services provider based in Columbus, Ohio, volume isn't everything. For organizations to accurately determine whether a big data platform is right for them, they must also study the variety and velocity of their data. Read full story on InformationWeek

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