Microsoft Expands Surface Tablets To New Markets
Microsoft has expanded its Surface line to channel partners in 17 new markets. With Windows 8.1 coming and Windows XP going, Microsoft hopes the push will turn things around for its struggling tablets.
Microsoft announced Thursday that it is expanding commercial distribution of its Surface line to 17 new markets.
Though already widely available to consumers in the retail market, the tablets have been extended to the business channel more slowly and methodically. With the new additions, Microsoft could be ramping up its enterprise and institutional efforts at the right time. The company will release Windows 8.1 on October 17 and will stop supporting Windows XP less than six months later. Microsoft hopes XP users will upgrade not only to the new OS, but also to new hardware -- such as its Surface tablets.
The new territories are mostly in Europe, and they follow an initial Surface rollout to 10 U.S.-based channel partners in July.
In an interview, director of Surface marketing Cyril Belikoff said commercial customers want to purchase equipment from hardware providers with which they're already working. He noted that channel resellers can package devices with additional services that IT staffs want, such as asset tagging, custom imagining, onsite service and support, data protection and hardware recycling. Read full story on InformationWeek
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