SAP Buying KXEN For Predictive Analytics Tools
SAP says KXEN deal will bring automated predictive analytics capabilities to business users, not just data scientists.
SAP already has predictive analytics capabilities in its BusinessObjects portfolio by way of SAP Predictive Analysis software. That tool set is focused on the kind of classic data-mining, data-modeling and scoring procedures that statisticians and analytics professionals have been practicing for decades. KXEN, a privately-held San Francisco-based company, specializes in automating many aspects of prediction so that line-of-business users can make forward-looking decisions directly.
The appeal of business-user-accessible prediction is obvious, and analyst organizations including Gartner and Forrester have called on analytics vendors such as SAS, IBM SPSS and others to make their tools more accessible. One way to do that is to provide abstracted, business-user-oriented interfaces. Another is take advantage of automation and machine learning. Read full story on InformationWeek
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