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What A Data-Driven Culture Buys You
Executives who believe their companies handle and share data well are more likely to say their companies outperform industry peers, says Economist study.
February 22, 2013
A survey released Wednesday by the Economist Intelligence Unit indicates executives who say their organizations handle data collection, analysis and sharing well are also more likely to say their companies outperform their industry peers.
The report, "Fostering a Data-Driven Culture," studied responses from 530 C-level and senior business executives. Half the respondents were North American; the rest came from Western Europe, Asia Pacific and Latin America. Read full story on InformationWeek
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