Why Healthcare.gov Failed
Experts say a lack of consumer-centric development and user testing led to the disastrous rollout of the government's Obamacare portal.
Although those sentiments are nice to hear, the speech noticeably lacked any specific details on what went wrong and how exactly the government will address problems, other than a team working overtime "24/7".
The marketplace's failure lies in the lack of a consumer-centric approach, experts say. The system was tested prior to its launch, but not at the scale it needed to be.
"You have to generate voice and data traffic simulating interaction, flow and length of interaction," said Tim Moynihan, VP of marketing at Empirix, a network performance company that provides testing and monitoring services for Web systems. "These things combined at volume begin to affect one another."
About a third of the 3.7 million Americans who attempted to register the first week after the marketplace's Oct. 1 launch were successful. Seven million Americans are expected to be insured under the Affordable Care Act, and they must enroll using the marketplaces by Dec. 15 in order to have coverage start on Jan. 1.
Administration officials estimate the number of health insurance applications received through the exchanges at 476,000. To date, Healthcare.gov has been visited nearly 20 million times, Obama said.
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