Michael Babikian, president and CEO, Transamerica Brokerage, spoke about the emerging partnerships between IT and marketing. "We all know there's a vast amount of information out there. That's one of the things that's causing us from a marketing perspective to change how we take things to the marketplace,” he noted. “If you don't understand statistics and aren't doing marketing based on information, what are you doing?"
Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio