StoneRiver Releases New Life Insurance Distribution Platform

LifeApply aims to streamline new policy issuance in that business line.

Oakland, Calif.-based Stone River announced at the ACORD/LOMA forum in Orlando this week a new customer acquisition product for life insurers.

LifeApply is designed to help Life carriers decrease time-to-issue and policy acquisition costs, according to the vendor. The platform, which an be deployed as a stand-alone application or in conjunction with other StoneRiver life insurance underwriting offerings, features:

Rules-based logic
Field underwriting support
Multiple E-signature vendor support
ACORD compliant data transactions

The company says it focused on user experience in designing the system. Client data may be pre-populated from outside sources such as a CRM, needs analysis, or illustration systems; and pre-defined responses are available for selection via drop down lists, radio buttons and other input options.

"We understand that agent adoption is critical to success," says Gary Sherne, president of StoneRiver. "Our intensive focus on driving agent adoption while delivering business value to carriers has brought stand-alone LifeApply to fruition."

[Find out what gets in the way of life insurance sales.]

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio