4 Questions Insurers Should Ask about Data-Driven MarketingDecember 03, 2012As we move beyond the classic definition to the challenge of collecting and storing the data, a new problem arises: How do we bring together the disparate data sources and rationalize them to a single individual?
Skydiving Cats Broadcast Insurer’s Customer Intimacy StrategyNovember 16, 2012Folksam's invitation for customers to suggest advertisements had amusing results, but the insurer's customer intimacy is also demonstrated by its collaboration with vendor Infor to create a new Customer Interaction Hub.
Elite 8 2012: Graeme Boddy Accelerates IT Development To Stay AheadOctober 15, 2012For Builders Mutual CIO Graeme Boddy, the recession offered an opportunity to build infrastructure for a new kind of insurance agent and customer. Today, the company is reaping the rewards.
Insurers Dodge a Bullet on Q1 CatastrophesApril 27, 2012Although insurers’ exposure to costly catastrophes in the first quarter of 2012 was much less severe than what they experienced in the same period a year ago, they are facing new and complicated challenges in areas as diverse as healthcare claims, mo
How to Build a Modern Claims ExperienceApril 02, 2012Claims have become the next battleground for winning and retaining customers, and insurers are exploring new ways to apply people, process and technology to create a superior customer experience.
Impeccable Service Delivery Is The Strategic DifferentiatorJanuary 30, 2012Carriers can no longer tolerate any behavior that is inconsistent with the delivery of world-class customer service. If you don’t put the customer’s needs ahead of your own, you simply don’t last.
5 Steps to a Single Customer ViewDecember 20, 2011While there are many benefits to creating a single customer view, several barriers exist in today’s business environment. Insurers need to employ techniques that improve the ability to merge and remove duplicates.
4 Ways to Ruin the Insurance Customer ExperienceDecember 05, 2011Carriers talk a good game about customer experience, yet a great insurance customer experience remains elusive. But there's no need to suffer through trial and error. Here are the four most important mistakes carriers must avoid in order to keep their
Carriers in Japan Must Buck Their Reputation March 15, 2011Research finds that Japanese consumers have a poor view of the insurance industry, but carriers can show that it's unwarranted in their response to the earthquake.
State Auto to Implement HP ExstreamFebruary 15, 2011The carrier hopes to realize consistent branding, fast production time, ease of use and legal compliance from the new system.
