The Top 5 Insurers for Customer ExperienceMarch 18, 2013According to customer experience analyst Bruce Temkin's research, insurers rank seventh out of 19 industries in overall customer satisfaction.
Beyond Price: Reaching, Engaging and Retaining Insurance CustomersFebruary 14, 2013Even in auto insurance, the impact of price-driven insurance buyers can be overestimated, according to a McKinsey survey. Ovum emphasizes the important of knowing the customer and crafting a satisfactory experience.
5 Insurance Ads That Score This NFL SeasonJanuary 25, 2013Insurance is a heavily advertised product, and professional football is notorious for its commercial breaks. Those two factors combine for some inescapable insurance commercials.
Image Gallery: What Works in Online Quoting?April 18, 2012The user experience experts at Corporate Insight offer five ways to generate a customer-friendly online insurance quote and evaluate six carriers' websites based on the consultancy's top best practices.
GEICO Puts Customer Portal on FacebookOctober 25, 2011The functionality is similar to that which is available on a mobile application or standard Web portal.
The Best Insurance iPad AppsSeptember 12, 2011Take a look at iPad apps from GEICO, Progressive, Humana, USAA, State Farm, Zurich, John Hancock and Aflac .
GEICO Brings GloveBox to BlackBerryDecember 14, 2010Following its release last week on Microsoft's Windows Phone 7, the auto carrier's flagship mobile app is now available on all major smartphone platforms.
Direct Auto Writers Top Traditional in Online Experience: ForresterJune 21, 2010Though auto insurers haven't been in the game as long as some other financial services firms, online-first companies like Progressive and Geico have effectively implemented best practices, a Forrester study says.
