4 Steps to Incorporate Big Data Into Insurance Marketing May 17, 2013While insurance marketers have long used data to segment and target customers, analyzing and acting on this data offers even more. Managing Marketing's IT Spend April 25, 2013With so much marketing budget devoted to technological initiatives, IT needs a clear strategy to effectively manage those digital marketing dollars. Patriot National Appoints Exec to Joint Underwriting/Marketing Position April 17, 2013In this position, Paul Halter will work on expanding the business's footprint. Lincoln Financial Distribution Names AXA Vet Marketing Head April 08, 2013Kathy Kavanaugh joins the organization as VP of strategic solutions and partner marketing. CUNA Mutual Pursues Growth With Data-Driven Marketing March 28, 2013Financial services company's strategic conception of data underlies its multichannel, multiproduct and customer-centric growth aspirations. Nationwide CMO: 'I Have Double-Digit Million Dollars in IT Projects' March 14, 2013Nationwide's EVP and CMO Matt Jauchius took Insurance & Technology through his process for managing marketing IT spend. Why Didn't State Farm's Blackout Tweet Go Viral Like Oreo's? February 04, 2013Oreo is all over the marketing press today for its near-instant Tweet of a relevant ad during the Super Bowl blackout. But State Farm did the same thing. What was the difference between the two, and what could the insurer have done? 5 Tips for Tackling the Insurance Industry's Biggest Marketing Challenges January 25, 2013As insurers strive to improve customer prospecting, cross-selling and branding, they increasingly are turning to digital marketing management solutions. WellPoint Calls Up Amerigroup Exec for its CMO January 15, 2013The health insurer has named Patrick Blair has been named senior VP and CMO after he held a similar position at recent takeover target Amerigroup. 4 Questions Insurers Should Ask about Data-Driven Marketing December 03, 2012As we move beyond the classic definition to the challenge of collecting and storing the data, a new problem arises: How do we bring together the disparate data sources and rationalize them to a single individual? Insurance CIOs Embrace Their Role as Marketers November 07, 2012Transamerica Brokerage president and CEO Michael Babikian spoke at Insurance & Technology's Executive Summit about his time as a CMO and why it was so important that he was aligned with IT. But he wasn't the only one who mentioned the importance of the mar The CMO-CIO Alignment Imperative: Integrating Digital to Drive Insurance Enterprise Performance October 22, 2012For insurers to maximize digital opportunities, marketing and IT leaders must collaborate to create an integrated digital marketing and technology road map, says Liz Miller, CMO Council. Erie Powers Safe Teen Driving Campaign with Facebook October 01, 2012The insurer has developed a contest that revolves around gaining points from actions taken on Facebook. Top 5 Soundbites from the SMA Summit September 28, 2012Boston-based analyst firm Strategy Meets Action held its first summit this past Monday in its home city. Innovation was the watchword, with sessions focusing on how insurers can leverage five key next-generation technologies to advance the business: mobile Nationwide Puts Social, User-Generated Content at Backbone of Marketing Efforts July 18, 2012The company's new Join The Nation campaign features the voices of Julia Roberts on television and its policyholders online. Allstate Selects Marketing Tech from SIM Partners June 08, 2012SIM Partners will manage data distribution and optimization for the carrier's agents, and provide a content management system and reporting for agents' websites. Fremont Adds Commercial Lines VP June 04, 2012Christopher Clinton comes from Great American. Silos Breaking Down in the C-Suite, PEMCO CMO Says March 23, 2012It's not just the CIO and CMO who are becoming fast friends. PEMCO CMO Rod Brooks tells Insurance & Technology that business units are being integrated across the enterprise. Erie Hires 3, Promotes 6 March 22, 2012Among the tech-focused moves: new vendor management, agent experience and claims training VPs. American Integrity Deploys Vovici Feedback Software April 25, 2011The software analyzes responses from survey data, which the carrier will use for market research purposes.