In order to remain profitable, productive and competitive, insurers have seen the need to develop mobile capabilities to meet rapidly changing customer expectations.
The potential benefits of automated systems for new business and underwriting – in terms of speed, accuracy, cost reduction and improved service – make for a compelling value proposition.
Managing Marketing's IT SpendApril 25, 2013With so much marketing budget devoted to technological initiatives, IT needs a clear strategy to effectively manage those digital marketing dollars.
Why Didn't State Farm's Blackout Tweet Go Viral Like Oreo's?February 04, 2013Oreo is all over the marketing press today for its near-instant Tweet of a relevant ad during the Super Bowl blackout. But State Farm did the same thing. What was the difference between the two, and what could the insurer have done?
WellPoint Calls Up Amerigroup Exec for its CMOJanuary 15, 2013The health insurer has named Patrick Blair has been named senior VP and CMO after he held a similar position at recent takeover target Amerigroup.
4 Questions Insurers Should Ask about Data-Driven MarketingDecember 03, 2012As we move beyond the classic definition to the challenge of collecting and storing the data, a new problem arises: How do we bring together the disparate data sources and rationalize them to a single individual?
Insurance CIOs Embrace Their Role as MarketersNovember 07, 2012Transamerica Brokerage president and CEO Michael Babikian spoke at Insurance & Technology's Executive Summit about his time as a CMO and why it was so important that he was aligned with IT. But he wasn't the only one who mentioned the importance of the mar
Top 5 Soundbites from the SMA SummitSeptember 28, 2012Boston-based analyst firm Strategy Meets Action held its first summit this past Monday in its home city. Innovation was the watchword, with sessions focusing on how insurers can leverage five key next-generation technologies to advance the business: mobile
Allstate Selects Marketing Tech from SIM PartnersJune 08, 2012SIM Partners will manage data distribution and optimization for the carrier's agents, and provide a content management system and reporting for agents' websites.
Silos Breaking Down in the C-Suite, PEMCO CMO SaysMarch 23, 2012It's not just the CIO and CMO who are becoming fast friends. PEMCO CMO Rod Brooks tells Insurance & Technology that business units are being integrated across the enterprise.
