Topics: Ovum
- Beyond Price: Reaching, Engaging and Retaining Insurance CustomersFebruary 14, 2013Even in auto insurance, the impact of price-driven insurance buyers can be overestimated, according to a McKinsey survey. Ovum emphasizes the important of knowing the customer and crafting a satisfactory experience.+ Comment
- Moving Forward With Mobile: Insurers Must Have the Right Expectations, Risks and SkillsJune 01, 2012Optimism about growing mobile penetration combined with ongoing concern about security risks provides an uncertain context to insurers as they weigh their investments in the mobile channel.
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