3 Ways to Drive Sales Via Agent Social MediaApril 28, 2013Successful agents differentiate themselves by building social media best practices into their regular routine to prospect, connect, and grow their customer base — and reap the rewards of earned loyalty.
Selling Insurance in the Digital Age January 19, 2011Selling insurance in the digital age: While most insurers recognize that consumer behavior is changing, they don't yet understand how to optimize their channel strategies to influence customers and their networks.
John Hancock Launches Boston Marathon Twitter SiteJanuary 26, 2010Content for the site will include tweets on the perennial Boston Marathon sponsor's partnership with the Boston Athletic Association, the John Hancock Elite Athlete Program, its non-profit Bib Program, Employee Running and Fundraising Program, Marathon com
Progressive Details Twitter StrategyNovember 18, 2009Progressive and other insurers are learning by doing on social media sites such as Twitter, where opportunities for customer engagement abound.
There's a Business Case (Maybe) for Social Networking SitesSeptember 29, 2009Facebook, Twitter, LinkedIn and other social networking sites can be fun and distracting -- but as more users of all age groups start to explore business uses for these sites, insurers and other businesses are starting to take them more seriously.