3 Ways to Drive Sales Via Agent Social MediaApril 28, 2013Successful agents differentiate themselves by building social media best practices into their regular routine to prospect, connect, and grow their customer base — and reap the rewards of earned loyalty.
Insurers Adopt Solutions to Enable Compliant Agent Social NetworkingFebruary 03, 2011Solution capabilities range from monitoring, filtering and archiving, to content suggestion to help agents engage customers, and analytics that measure the effects of distributor and other social networking efforts.
Selling Insurance in the Digital Age January 19, 2011Selling insurance in the digital age: While most insurers recognize that consumer behavior is changing, they don't yet understand how to optimize their channel strategies to influence customers and their networks.
John Hancock Launches Boston Marathon Twitter SiteJanuary 26, 2010Content for the site will include tweets on the perennial Boston Marathon sponsor's partnership with the Boston Athletic Association, the John Hancock Elite Athlete Program, its non-profit Bib Program, Employee Running and Fundraising Program, Marathon com
Aflac's New Site Drives Interactivity With Bold Design, HumorJanuary 08, 2010Employing both the image and the broad humor of the insurer's notorious duck mascot, Aflac's new site features bright colors, clean design and video "duckumentaries" to engage and inform users.
Progressive Details Twitter StrategyNovember 18, 2009Progressive and other insurers are learning by doing on social media sites such as Twitter, where opportunities for customer engagement abound.
There's a Business Case (Maybe) for Social Networking SitesSeptember 29, 2009Facebook, Twitter, LinkedIn and other social networking sites can be fun and distracting -- but as more users of all age groups start to explore business uses for these sites, insurers and other businesses are starting to take them more seriously.
2009 Business and Technology Resolutions for the Insurance IndustryDecember 11, 2008With a very tough 2008 drawing to a close, there are a number of important goals for everyone in the insurance technology industry, including getting up to speed on social media, and improving competitiveness.
