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Peter Waterhouse, InformationWeek
Peter Waterhouse, InformationWeek
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The Internet Of Small Things Spurs Big Business

IoT scenarios that appear consumer-centric and disposable hold broad business opportunities.

In a recent InformationWeek column I opined that smart sensors would soon find their way into many disposable products -- like a soda can, which when opened triggers a contest. Initially these won't be very sophisticated, but as sensor prices fall and technologies improve, extreme connectedness across the Internet of Things will inspire new business opportunities.<

One example is start-up LIFX, based in Melbourne Australia, which has raised $12 million in series-A venture capital funding, for guess what? A lightbulb. Not your standard bulb, but rather a WiFi-enabled, multi-colored, energy-efficient LED smart bulb controlled from a smartphone app

Big deal you might say -- just another gimmicky case of IoT presented in a niche consumer context but with no place in big business, right?

Wrong.

If the humble light bulb can be managed from a mobile app to control energy output, color, and ambience in the home, then why not apply the same smarts in a commercial setting. Imagine controlling retail store lighting from the touch of an app or changing hue to accentuate products. Want a holiday mood theme for the store or restaurant? Just tap the app -- a simple, cost-efficient way to differentiate your products from something that's pretty much been the same since Edison stumbled upon the light bulb idea.

Read the rest of this article on InformationWeek

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Kelly22
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Kelly22,
User Rank: Author
7/8/2014 | 6:49:48 PM
re: The Internet Of Small Things Spurs Big Business
This has strong potential but also presents the challenge of giving enough return to consumers. People might think it's cool, but how much will they be willing to pay for an app-controlled light bulb?
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