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The Principal Hires CMO

Elizabeth Brady will assume her new position on September 2.

The Principal Financial Group has hired Elizabeth Brady as its new CMO, effective September 2. She succeeds Mary O’Keefe, who retired from the organization in June.

In her new role, Brady will assume responsibility for various aspects of global marketing including advertising, branding, media relations, sponsorships, digital marketing, multi-cultural marketing, data analytics, business intelligence and research. She joins The Principal from Nielsen Corporation, where she was president of segmentation solutions and formerly served as the global head of marketing effectiveness.

[ First American Names Court President. ]

“A seasoned strategist with a proven track record in global marketing and branding, as well as a deep background in consumer research, Beth brings added strength to our existing management team,” said Larry Zimpleman, chairman, president and CEO at The Principal. “The breadth and depth of this team further positions The Principal as a powerful force in the global investment management marketplace.”

Kelly Sheridan is Associate Editor at Dark Reading. She started her career in business tech journalism at Insurance & Technology and most recently reported for InformationWeek, where she covered Microsoft and business IT. Sheridan earned her BA at Villanova University. View Full Bio

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User Rank: Author
8/8/2014 | 9:24:00 PM
re: The Principal Hires CMO
There are quite a few marketing appointments popping up recently. Given that many of the new hires are from outside insurance, I'd agree that some of them were brought on to address the recent changes in marketing. As you say, today's marketing execs have to have a tech background in order to do their jobs effectively.
User Rank: Author
8/8/2014 | 6:40:32 PM
re: The Principal Hires CMO
It's interesting how many announcements there have been within the insurance industry about new/named chief marketing officers. I assume some of it is just normal churn, but it also speaks to how the marketing function is changing and becoming increasingly technology driven (especially around analytics, multi-channel and social media). Also interesting how many of these appointments are from outside the insurance industry.
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