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WellPoint Calls Up Amerigroup Exec for its CMO

The health insurer has named Patrick Blair has been named senior VP and CMO after he held a similar position at recent takeover target Amerigroup.

Indianapolis, Ind.-based WellPoint has named Patrick Blair senior VP and CMO, with responsibility for the health insurer's marketing initiatives across all business segments. including Commercial, Medicare, Medicaid and Specialty.

Blair had been chief marketing and development officer for Amerigroup Corporation, which was acquired by WellPoint last year.

"Patrick's leadership and experience in both government and employer-sponsored health care will be a great asset to our company and will help position us for continued success in the changing health care marketplace, especially as we engage more directly with consumers," said Ken Goulet, executive vice president of Commercial and Individual business for WellPoint, in a statement.

[Read what WellPoint's VP of consumer experience and e-marketing says about the importance of transparency]

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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