State of Community Management 2011: From Exploration to Execution
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Overview: In the past year, not only has organizational use of social technologies come of age but the market has found a term that better expresses the scope and intentions behind the use of social technologies ? social business. Social business is the result of making organizations more humane, adaptive, and resilient in order to increase revenue through relevance and reduce costs through crowdsourcing. Communities sit at the heart of these efforts.