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Overview: Healthcare insurers provide one of the most valuable services in the lives of health plan members. Covering the costs of medical emergencies, outpatient care, routine checkups, preventive care, and other vital services for members and their families, healthcare insurers have an enormous responsibility to the members who buy and use their products. Consequently, the relationship of healthcare providers, agents, and brokers with the plan members they serve is the most important one in the insurance industry. Regular, interactive communication is at the heart of this relationship.
This guide provides an overview of correspondence in today’s healthcare insurance industry and what’s needed for tomorrow’s. We examine various types of member correspondence, the migration to electronic formats, challenges and best practices, capabilities for a multichannel communications infrastructure, the means for delivering various kinds of electronic correspondence, and what to look for in a solution.
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