Customer Analytics in Insurance

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Source: IBM
Date: October 2010
Type: White Paper
Rating: (4)

Overview: Growth and profitability in the insurance business means delivering the right products and services to your customers at the right time and at the right price. But how do you understand what is ‘right’?

Customer analytics help mine your huge stores of data for useful insight, predict customer behavior and responses to marketing offers and enable you to easily visualize and analyze customer information to gain trustworthy, actionable insight.

Read this white paper and learn how customer analytics are changing the game for insurers.

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