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Overview: This white paper defines and provides concrete examples of how customer data integration (CDI) can either save or generate millions of dollars for the insurance industry in product design and service, marketing and sales, customer service and claims and fraud detection and compliance. These are the “bedrock” areas of the industry yet carriers still shy away from technology investments that create a customer-centric, integrated repository of data. This paper also delves into why CDI projects are not costly, difficult and filled with risk.
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