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Overview: In today’s knowledge economy, insurance companies differentiate themselves by their capabilities for managing information. Success today is predicated on an insurer’s ability to deliver the right information to the right person at the right time, and by its ability to leverage information to improve services, sales, and productivity. While the capture and distribution of knowledge has traditionally been a strictly controlled process, this new market environment calls for more flexibility and greater collaboration, both within an organization and with customers and partners. To foster this collaboration, organizations need new ways of producing, authoring, capturing, disseminating, and assessing knowledge.
Insurance companies today often use Web-based content management systems (CMSs) to manage knowledge-based processes and sites. However, CMSs were not designed for knowledge management—and because of several critical gaps in product capabilities, many organizations are failing in their efforts to foster greater collaboration. This e-book identifies the key differences between CMSs and knowledge management systems (KMSs), and makes the case for why a KMS platform is critical for managing knowledge-driven Web sites.
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