The Digital Self Service Imperative In the Personal Insurance Industry
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Overview: If you support your organization's e-commerce initiatives, you know of critical business transactions that still haven't made it to the Internet. The majority of insurance transactions remain paper-based, despite the fact that customers are increasingly demanding anywhere/anytime interaction for all their needs.
In the wake of explosive growth in HTML 5, smart phones and tablets, consumers now receive world-class digital experiences from retailers, banks, and investment firms. Those experiences are setting insurance customers' expectations for digital interactions from any device, any location for a variety of transactions.
In an increasingly commoditized insurance market, the insurers who will attract and retain increasingly savvy customers are those who succeed in making the move from paper to digital self-service.