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Overview: In a market driven by price competitiveness, group insurance carriers have typically used customized product features or services as a point of distinction, but these companies must ensure they do not degrade profitability in the process. To improve customer service profitably, carriers must carefully measure the true costs of customization and customer service.
Digital Services Play a Key Role in Acquisition and Retention
A new survey reveals prime areas for digital investments that boost customer retention.
Improving Account Enrollment Processes to Increase Customer Loyalty
Streamlining the account opening process leads to profitable and engaging customer relationships and deepens customer loyalty.
