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Overview: Since the marketing resources and corresponding name recognition of a large insurer are tough to match, the small insurer has to be ready to act quickly when opportunities present themselves to get ahead. Fortunately for them, small insurers are usually more agile and can change directions swiftly. Since fewer people are involved in making major decisions, they can respond more readily to implementing changes after a course of action has been decided upon. In addition, their tendency toward delivering high-quality customer service based on personal interaction with clients often causes customers to remain loyal, as long as they continue to be served well and costs are kept in check. This article presents five basic ways that a small insurer can use electronic document management to take full advantage of his differential advantages, increase operational efficiency, improve service, build on existing customer loyalty, and ultimately compete successfully with the giants in a challenging marketplace.
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