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ACE Appoints Head of Analytics for EMEA

Craig Parfitt will study consumer behavior for the insurer's Accident & Health division.

Related: Insurers' Customer Advocates Glean Insights from Data

London-based insurer ACE has appointed Craig Parfitt head of the analytics and management information team for its Accident and Health business in Europe, the Middle East and Africa.

Based in London, Parfitt reports to accident and health EMEA director of marketing Fraser Watson.

"As a business that relies on a deep understanding of consumer behaviour it is essential that we gather insight and evaluate our performance in as much depth as possible," Watson says in a statement. "Knowing what people do, how they do it, why they do it and when, gives us business advantage and ensures we meet customer needs. We’re delighted to have Craig onboard in what is a key role, and he will be instrumental in growing the business and maximizing the opportunities as we move the Accident and Health business forward.”

Nathan Golia is senior editor of Insurance & Technology. He joined the publication in 2010 as associate editor and covers all aspects of the nexus between insurance and information technology, including mobility, distribution, core systems, customer interaction, and risk ... View Full Bio

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